A New Chapter: Becoming Collective is Now MatBloom

We have exciting news to share with our community! Becoming Collective is officially becoming MatBloom.

If you've been following our journey, you've seen us grow from a passion project into a brand dedicated to creating beautiful, functional accessories for yoga and fitness enthusiasts. Today marks an big milestone as we step into our new identity, one that better reflects who we are and what we create.

Why the Change?

When we started as The Becoming Collective, we were exploring many creative possibilities. But as we've grown, we've realized something important: we needed a name that immediately tells you what we're all about.

MatBloom was born from the heart of what we do best, creating those signature flower-shaped yoga mat scrunchies that have become our pride and joy. The name says it all:

• Mat: Because we're focused on creating beautiful accessories for mat classes and studio fitness. 
• Bloom: Representing the iconic flower design that makes our scrunchies unique, and symbolizing the growth and blossoming of your practice

We wanted clarity. We wanted authenticity. We wanted a name that would help you find us when you're searching for that perfect yoga mat accessory, and one that would resonate with what makes our products special.

What's Staying the Same?

While our name is evolving, everything you love about us remains unchanged:

✨ The same handmade quality, crafted with care right here in Ottawa, Canada
✨ The same signature flower-shaped design that keeps your mat rolled in style
✨ The same commitment to sustainable materials and thoughtful craftsmanship
✨ The same feminine, modern aesthetic that makes carrying your mat effortless and beautiful
✨ The same dedicated team behind every scrunchie

What This Means for You

If you've loved Becoming Collective, you're going to love MatBloom. We're still us—just with a name that better captures our essence.

For existing customers: Your favorite mat scrunchies are still here, still handmade with the same attention to detail. Bookmark our new website at matbloom.ca and follow us at our updated social handles.

For new friends: Welcome! We're MatBloom, and we create the first flower-shaped yoga mat scrunchie designed to carry your mat with ease and style. We're a modern, feminine alternative to bulky straps, handmade in Canada with love.

Find Us at Our New Home

🌸 Website: matbloom.ca
🌸 Instagram: @matblooms
🌸 Pinterest: MatBlooms
🌸 TikTok: @matbloomscrunchie

Looking Forward

This rebrand represents our commitment to being clear, authentic, and focused on what we do best. MatBloom is more than just a new name—it's a promise that when you think of stylish, functional yoga mat accessories, you'll think of us.

We're so grateful for everyone who has supported us on this journey. Whether you discovered us as Becoming Collective or you're just finding us now as MatBloom, thank you for being part of our story.

Here's to new beginnings, continued growth, and many more beautiful mat scrunchies to come! 🌸