Posted by Cleopatra Evelyn-Clark
on January 29, 2026
There’s a new kind of accessory blooming — one that’s equal parts beautiful, functional, and designed for real life.
Meet Bloomie, our newest detachable scrunchie and the latest addition to our growing collection of elevated everyday essentials. Designed as a keychain scrunchie wristlet, Bloomie clips effortlessly onto your bag or keys, transforming from a chic scrunchie bag charm into a wearable hair accessory in seconds.
✨ Bloomie officially launches March 1st, 2026.
A Flower Scrunchie, Reimagined
Bloomie is a flower shaped scrunchie created for girls on the go — the kind who move between workouts, errands, travel, and life without missing a beat. Inspired by the rise of statement hair accessories and inspired by the Sandy Liang flower scrunchie, Bloomie brings a modern, functional twist to a nostalgic silhouette.
The design draws from soft, romantic florals... think cherry blossom petals reimagined as a hair accessory. Each Bloomie captures that cute girly feel in a wearable form, whether styled as a flower scrunchie in hair or clipped onto your bag as a charm.
From Hair Accessory to Keychain Scrunchie
What makes Bloomie different is versatility.
As a keychain scrunchie, it functions as:
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A detachable scrunchie you can wear anytime
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A stylish scrunchie bag charm
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A lightweight keychain scrunchie wristlet that keeps your hair tie within reach
No more digging through your bag or settling for basic elastics. Bloomie is designed to move seamlessly between form and function.
Handmade Details, Elevated Materials
Each Bloomie is crafted with intention, using soft, high-quality materials designed to be gentle on hair. Our silk styles are made as a handmade silk flower scrunchie, combining the elegance of a silk flower with everyday durability.
Inspired by classic floral silhouettes like the Sakura Flower scrunchie, Bloomie balances softness and structure for a look that holds its shape beautifully throughout the day, from yoga studio sessions to city errands.
Inspired by a Trend, Designed for Real Life
Flower scrunchies have become a fashion staple in 2026. From oversized hair tie large silhouettes on the runway to playful, nostalgic designs like mini flower cotton scrunchies, japanese sakura flowers, flower bag charms, women hair ties holder, and plushie flower scrunchies, trending online.
Bloomie takes inspiration from these moments but refines them into something more wearable, elevated, and timeless... a flower scrunchie that feels feminine and intentional, not costume-like.
How to Style Bloomie
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Wear it as a flower scrunchie in hair for an effortless, feminine look
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Clip it to your bag as a statement scrunchie bag charm
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Attach it to your keys as a functional keychain scrunchie wristlet
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Keep it handy for workouts, travel, or everyday errands
However you wear it, Bloomie is designed to move with you.
Launching March 1st, 2026
Bloomie will be available in limited quantities when it launches on March 1st, 2026.
Join our email list to:
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Be notified the moment Bloomie drops
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Receive early access and exclusive discounts
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Stay updated on future product releases
🌸 Something beautiful is blooming — and it’s almost here.
